Copywriting and brand kits

The hardest part of most website projects isn't the design. It's the blank page: what to say about your business, how to say it, and how to look established when you're just getting started. I can take both off your plate.

Copywriting: $49 a page

You tell me about your business, and I write the page for you, in plain language that sounds like you rather than a brochure.

How it works

1. A conversation, not a form. We talk through what you do, who you do it for, what customers ask most, and what makes you different. Notes, old flyers, and reviews from happy customers all help.
2. A first draft. I write each page around one clear job: explain a service, build trust, or get the visitor to call, book, or ask for a quote.
3. Your edits. You mark anything that doesn't sound right, and I revise it. You have the final say on every word.

What good website copy does

• Says what you do and where, within the first few seconds, in the words customers actually search for.
• Answers the questions people ask before they buy: what it costs, what's included, how long it takes, and what happens next.
• Uses short paragraphs, clear headings, and one obvious next step on every page.
• Sounds like a person. Specifically, like you.

The pages most worth handing off

• Home, because it has to say the most in the least space.
• Services, where clear descriptions turn visitors into customers.
• About, which most owners find hardest to write about themselves.
• FAQ, which saves you from answering the same questions on the phone.

Brand kit: $149

A simple, professional look that works on your website and everywhere else your business shows up.

What's included

• A simple logo, designed to read clearly both small (a phone screen or a social media profile) and large (a sign or a truck).
• A color palette: a main color, a supporting color or two, and neutrals, chosen so text stays easy to read.
• Fonts that work together: one for headings and one for everything else.
• Used across your site, and ready for signs and social media.

How it works

1. A short brief. You tell me about your business, your customers, the feel you're after (friendly, premium, rugged, playful), and a few logos or brands you like and don't like.
2. A first look. I show you a logo direction with its colors and fonts, applied to a real page of your site, so you can judge it in context rather than on a blank background.
3. Refinement. You tell me what's working and what isn't, and I refine it.
4. Final files. Your logo, colors, and fonts are used across your site, and you get the files for signs and social media.

What it isn't

A brand kit is a strong, simple starting point. It isn't a full brand strategy, a naming project, or a trademark search. And if you already have a logo you like, you don't need one: I'll build the site around what you have.

What to send me

• Anything you've already written: old website text, flyers, brochures, quotes you've sent, even social media posts.
• Reviews or thank-you messages from customers. They show what people value, in their own words.
• The questions customers ask you most, and how you answer them.
• Your prices or price ranges, if you're comfortable publishing them.
• A few competitors' sites, and what you like or dislike about each.

Add them to any plan

Copy and the brand kit are add-ons, so they work with any plan: a new site, a redesign, or pages you add later. Copy is priced per page, so you only pay for the pages you'd rather not write. See every add-on on the pricing page.

Rather write it yourself?

Plenty of owners do. My guide to planning your website has a page-by-page outline of what to write.